We saw some amazing shows with headling artists like Robert Plant and Loretta Lynn. But truly the essence of SXSW is discovering new music or new artists that have created some buzz but you hadn’t heard yet. Bleached, Baio, Emily Bell, XYLO, Record Company, Aluna George, Eliot Sumner were just a few. Check them out and see where they’ll be a year from now.

Bleached

SXSW

Luna George

Eliot Sumner